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Sales & Marketing

Improve Your Inbound Telephone Sales Support

Posted by Laurie Leonard on June 25th, 2015 in Sales & Marketing

Mobile search will drive nearly 70 billion inbound phone calls by 2016. Improve your inbound telephone sales support to take advantage of this trend.

Continue reading "Improve Your Inbound Telephone Sales Support"...

How to Enhance Your Inbound Marketing and Sales

Posted by Laurie Leonard on June 17th, 2015 in Sales & Marketing

Feel more in control of your inbound marketing and sales efforts and use your money wisely. This post gives specific benchmarking information and guidance on what improvements will have the most impact.

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Are you tracking offline leads?

Posted by Laurie Leonard on May 5th, 2015 in Sales & Marketing

Not every lead will reach out via the web. Often, the hottest leads will pick up the phone and call. Since Google Analytics won’t know they’ve called, how are you going to track your hottest leads?

Continue reading "Are you tracking offline leads?"...

Knock-Out and Prioritize to Optimize Lead Qualification

Posted by Laurie Leonard on April 28th, 2015 in Sales & Marketing

Why do you need a consistent process for qualifying sales prospects? To start, salespeople’s precious time is best spent in front of qualified prospects. Here are two ideas to help institute best practices and optimize lead qualification.

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Factors to Consider When Choosing a Live Answering Service

Posted by Laurie Leonard on April 21st, 2015 in Sales & Marketing

Outsourcing calls can have a number of positive impacts on a business, but it helps to know your destination before starting on a path to get there. Do you want to increase sales, improve customer satisfaction, reduce overhead, or something else entirely?

Continue reading "Factors to Consider When Choosing a Live Answering Service"...

How to Leverage a Lead Capture Answering Service

Posted by Laurie Leonard on April 14th, 2015 in Sales & Marketing

A business owner who had invested a lot of money into marketing once sought my advice after all those dollars failed to yield results. After finding that close to half of his sales calls were abandoned before they reached a live voice, we identified and remedied these four culprits.

Continue reading "How to Leverage a Lead Capture Answering Service"...

How a Lead Response Service Can Maximize Sales Staff

Posted by Laurie Leonard on March 24th, 2015 in Sales & Marketing

Where do salespeople provide the highest value? The answer is pretty obvious. It is when they are working with a qualified prospect to close a deal. Outsourcing lead qualifying can help.

Continue reading "How a Lead Response Service Can Maximize Sales Staff"...

Building Margin and Cash-Flow into Marketing

Posted by Laurie Leonard on March 10th, 2015 in Sales & Marketing

Marketing for small businesses has become an expensive proposition in terms of both money and time. With the advent of the Internet, it is now a completely different game.

Continue reading "Building Margin and Cash-Flow into Marketing"...

Lead Generation: How to Produce Qualified Leads

Posted by Laurie Leonard on January 12th, 2015 in Sales & Marketing

If you are looking for ways to grow your practice, generating more qualified leads has to be at the top of your list. The competition between attorneys to get to the best leads first can be intense. So, how can you give yourself an edge?

Continue reading "Lead Generation: How to Produce Qualified Leads"...

Closing Internet Leads into Paying Customers

Posted by Laurie Leonard on September 12th, 2014 in Best Practices Sales & Marketing

The Internet can give your company more exposure to prospects than ever before.  However, it has also introduced more complexity into your sales cycle. Closing Internet leads and turning them into paying customers requires a well thought-out process.

Continue reading "Closing Internet Leads into Paying Customers"...

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