Last week, we suggested various avenues of communication, strategic marketing planning, and a consistent lead qualification process would make the legal intake process more efficient. This week, we pick up with how to build a lead qualification process to reduce the amount of time legal intake staff spends with unqualified prospects.
Personal injury leads worth thousands of dollars one minute can lose all value as soon as a prospect receives a response from a competitor. How can a firm possibly meet callers’ expectations that someone is available immediately and on-demand in an affordable way?
In business, a lot can hang in the balance based upon how well lead response time has been orchestrated. The stakes can range from tens of thousands of dollars to ongoing relationships with key customers. Legal practices that specialize in helping accident victims are especially attuned to the issue of responsiveness.
As consumers become more educated through the myriad sources of information available today, they’re also becoming more choosy about the marketing messages they allow into their lives. As a result, it’s increasingly tough for sellers to reach the right buyers. “Consumers seek out the seller when they wish, not the other way around.”
From capturing the hottest leads to tracking and quantifying where they came from, you’re ready to put your firm on the fast track to higher profitability and lower overhead.
Now you face a critical choice. Are you ready to get off the hamster wheel, and start seeing true progress for your firm? Are you ready to launch the most productive and successful twelve months in your firm’s history?
Today a lot of attention is focused on enhancing a firm’s Internet presence. The hard truth is that online tracking will never be effective alone. You still need an old-fashioned “technology” to ensure your marketing time and dollars are effective: An offline process for tracking response. In other words, a telephone tracking and reporting process.
In part one, we showed you how gathering specific numbers can put you ahead of your competition. In this post, we’re going to give you the tools you need to gather and analyze those numbers.
Do you know how many hours a day your legal intake staff spends with unqualified prospects? If you haven’t taken the time to find out, then it’s probably not an answer you’re going to like. That’s why – unless you enjoy wasting time that could be spent on revenue generating activities – it is vital to develop a lead qualification process quickly.
Many personal injury firms are making a huge mistake with their website.
This mistake may cost tens or even hundreds of thousands of dollars a year in lost prospects, and it is an enormous source of frustration for the attorneys who make it. Wouldn’t you like to know how to avoid making this same mistake?
During the past year, how many qualified leads have you attracted with your marketing…and then lost due to missed calls or a slow legal intake process?
Think you don’t have time for “strategic planning” as part of your marketing process?