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The Role of Call Centers in B2B Marketing Strategy
Have you ever designed a great marketing strategy and been frustrated to find that the company you designed it for did a poor job of responding to the telephone leads it generated? Worse yet, did they fail to properly track the leads that would have shown just how successful your marketing efforts actually were?
First, Help Others to Be Successful
As president of the Charlotte chapter of Entrepreneurs’ Organization, I often hear members tell me they became entrepreneurs because they wanted to control their own destinies.