In business, a lot can hang in the balance based upon how well lead response time has been orchestrated. The stakes can range from tens of thousands of dollars to ongoing relationships with key customers. Legal practices that specialize in helping accident victims are especially attuned to the issue of responsiveness.
A business owner who had invested a lot of money into marketing once sought my advice after all those dollars failed to yield results. After finding that close to half of his sales calls were abandoned before they reached a live voice, we identified and remedied these four culprits.
Making the move to an outsourced call center, or switching from an ineffective answering service to a high quality provider, can yield significant benefits for many businesses. Yet not all telephone answering services are created equal.
When researching phone answering services, asking these questions can help ensure you making the right decision before purchasing call services.
Where do salespeople provide the highest value? The answer is pretty obvious. It is when they are working with a qualified prospect to close a deal. Outsourcing lead qualifying can help.
Marketing for small businesses has become an expensive proposition in terms of both money and time. With the advent of the Internet, it is now a completely different game.
If you are looking for ways to grow your practice, generating more qualified leads has to be at the top of your list. The competition between attorneys to get to the best leads first can be intense. So, how can you give yourself an edge?
As consumers become more educated through the myriad sources of information available today, they’re also becoming more choosy about the marketing messages they allow into their lives. As a result, it’s increasingly tough for sellers to reach the right buyers. “Consumers seek out the seller when they wish, not the other way around.”
The Internet can give your company more exposure to prospects than ever before. However, it has also introduced more complexity into your sales cycle. Closing Internet leads and turning them into paying customers requires a well thought-out process.
A recent MIT study focused on the effect response times had on connecting with online leads. If you think that following up within even 30 minutes is sufficient, think again. The odds of reaching a lead if it was called in 30 minutes versus 5 minutes drop 100 times! Wow!
Businesses often approach sales on an ad hoc basis, but here’s the dirty little secret…even when the economy is in a recession, that doesn’t mean that money simply disappears; it just moves to different places.